30 August 2026
Norway is emerging as a global frontrunner in transitioning away from ultra-fast-growing broiler chickens, sparking a wider debate on animal welfare versus production efficiency in the poultry industry.
According to a Financial Times report, billions of meals worldwide rely on fast-growing strains like the Ross 308, selectively bred for rapid growth and optimal feed conversion. While these traits have kept poultry affordable and accessible, critics and animal welfare advocates highlight severe drawbacks, including lameness, skeletal deformities, and cardiovascular issues.
In response, major Norwegian producers are phasing out the breed in favor of slower-growing strains such as Hubbard and Rustic Gold. Farmers report dramatic improvements in flock health, with mortality rates dropping significantly from roughly 6–7% down to 1%.
However, experts question whether Norway’s model can be easily replicated globally. The shift requires roughly 20% more space, extended rearing periods, and comes with higher consumer prices. High protective import tariffs and the country's wealth shield Norwegian farmers from foreign competition, advantages not shared by producers in other markets where similar initiatives have recently faltered.
