What's New ? - 2024

Americans to consume 1.45 billion chicken wings at Super Bowl

2 February, 2024 As per the National Chicken Council's 2024 Wing Report, Americans are expected to consume 1.45 billion wings while watching the Kansas City and San Francisco championship game.
This year's estimate remains steady compared to 2023, attributed to slightly lower chicken production levels and a 13% decrease in wing stocks in cold storage reported by the USDA in November compared to the previous year. This could account for the heightened demand and subsequent increase in wholesale wing prices. Read More

UK: Poultry farmers win landmark avian influenza compensation case

20 January, 2024 A significant legal victory has been achieved by a collective of NFU members in a groundbreaking case against the Animal and Plant Health Agency (APHA). The case revolves around compensation for poultry farmers impacted by an outbreak of Avian Influenza (AI) on their farms. With the backing of the NFU and its Legal Assistance Scheme, the poultry farmers effectively argued that the APHA had misconstrued the legal foundations of its compensation scheme. They contended that the agency failed to adequately compensate farmers whose birds were in good health at the time the decision was made to cull them. Read More

USA: Egg prices experience an upward trend

20 January, 2024 Egg prices are on the rise again and are expected to continue into the first part of 2024 due to a new outbreak of avian influenza. In December, the average cost of a dozen Grade A large eggs increased to $2.51 from $2.14 in November, marking an 8.9% jump. Despite this monthly increase, egg prices are still 23.8% lower than in December 2022.Prior to February 2022, the average dozen eggs had consistently remained below $2 since March 2016. However, prices more than doubled from the beginning of 2022, reaching a peak of $4.82 per dozen in January 2023. Although prices fell steadily afterward, they had not returned to pre-pandemic levels before experiencing another increase. The spike in egg prices is primarily attributed to the widespread outbreak of H5N1, which began in early 2022 and became the largest avian influenza outbreak in U.S. history. Read More

British Lion Eggs invests £1M in trust for marketing

10 January, 2024 In January 2024, a significant £1 million marketing campaign will kick off to highlight the advantages of British Lion eggs. Endorsed by the Food Standards Agency (FSA) for safe consumption in a runny state for all age groups, the initiative will convey messages of trust and inspiration through compelling content. This content will be disseminated by popular social influencers, safety and nutritional experts, and media partnerships. Read More