Americans to consume 1.45 billion chicken wings at Super Bowl
2 February, 2024
As per the National Chicken Council's 2024 Wing Report, Americans are expected to consume 1.45 billion wings while watching the Kansas City and San Francisco championship game.
This year's estimate remains steady compared to 2023, attributed to slightly lower chicken production levels and a 13% decrease in wing stocks in cold storage reported by the USDA in November compared to the previous year. This could account for the heightened demand and subsequent increase in wholesale wing prices.
On the retail front, fresh chicken wing prices have decreased by around 5%, while frozen wing prices have dropped by 11% compared to January 2023, according to Circana data.
