Global poultry industry set for 2025 growth
2025 is projected to be a year of robust growth for the global poultry industry, according to RaboResearch’s latest animal protein report. The global poultry industry is anticipated to maintain its strong growth momentum in 2024, with an additional 2.5% to 3% predicted market growth in 2025. This sustained growth is driven by the affordability of poultry during periods of constrained spending power, particularly when other protein sources are more expensive. Changing consumer preferences, with an increased inclination towards poultry, also support this growth.
A relatively new trend is the consumer commitment to sustainability, which is contributing to a greater shift towards poultry in developed countries, given its comparatively lower carbon dioxide footprint relative to other animal proteins. Most of the growth is expected to occur in emerging markets in Southeast Asia, Latin America, the Middle East, and Africa. However, developed markets will also experience ongoing growth, with Europe currently outpacing global market growth.
