What's New ? - 2022

What's New ? - 2022

VISION 365

15 February, 2022

The International Egg Commission (IEC) is launching Vision 365, a new decade-long plan to develop the global reputation of the egg. The aim of this initiative is to accelerate global egg consumption to 365 eggs per person, per year. Vision 365 is a 10-year plan to accelerate global average egg consumption to 365 eggs per person, per year. Supporters of the campaign aim to tell the egg industry’s story and build the reputation of the egg based on scientific fact, positioning eggs as an essential food for health.
The initiative will facilitate a vibrant and growing movement, featuring proactive global communications to promote the nutritional value of the egg and increased outreach to key inter-governmental organisations to inspire progress.
This programme is being spearheaded by the IEC, which represents the global egg industry as part of its parent body, the World Egg Organisation (WEO). To encourage support for Vision 365, the IEC has released a short video which highlights the power of the egg and the strength of the egg industry, with the aim of inspiring egg businesses around the world to get involved.