What's New ? - 2021

What's New ? - 2021

M&S to move to 100% slower growing broilers

3 July, 2021

Mark & Spencer (M&S) has claimed a first for a major UK retailer after announcing it will move all its chicken lines over to slower-growing breeds over the next 12 months.
The retailer has said that by the autumn of 2022, all the chicken it sells will be sourced from British, RSPCA (Royal Society for the Prevention of Cruelty to Animals) Assured farms that employ dietary practices that ensure their birds grow at a slower rate than standard broilers.
This change – which M&S has already carried out with its Oakham Gold range derived from premium Hubbard broilers – would be achieved by feeding broilers a multigrain diet that promotes “natural growth and muscle development,” M&S said.
As well as using slower-growing breeds so that chickens’ bodies do not place undue pressure on their legs, they must also conform to certain standards of lighting, stocking density and enrichment for broilers in their supply chains.