EU promotes poultry in South Korea and Philippines
A European poultry promotion campaign has been launched in South Korea and the Philippines. The initiative, titled "European Poultry – From Our Farms to Your Table," is co-financed by the European Union and aims to introduce consumers in both countries to poultry products that comply with stringent EU regulations.
The three-year campaign seeks to highlight the distinguishing characteristics of European poultry compared to global production. The primary advantages include superior quality, high safety standards, and a sustainable production process—all aligned with rigorous European Union requirements. These elements significantly influence the overall quality and flavor of poultry-based meals.
The campaign places particular emphasis on animal welfare, environmental sustainability, and the role of safe, balanced nutrition in daily dietary habits. Promotional activities will feature prominently at trade fairs and industry conferences throughout the campaign's duration.
