What's new ? - 2018

What's new ? - 2018

The diver Tom Daley to promote Lion Eggs

14 December, 2018

The British Egg Industry Council has signed world champion diver Tom Daley to front its 2019 British Lion egg campaign. It comes as British Lion gears up for a £1m marketing campaign, set to debut next year. The push, dubbed #WonderEgg, aimed to drive continued growth of egg salesand increase awareness of the Lion mark.
The campaign is set to target millennials and vulnerable groups across retail, foodservice and care homes. Further ambassadors and partnerships will join the campaign throughout the year. It follows a boom in egg sales after the reversal of FSA guidelines advising vulnerable groups including young children, the elderly and pregnant women to avoid raw orrunny eggs over concerns they could contract salmonella. An additional 70 million eggs were sold in the year to 7 October 2018, up 4.9% on 2017.