What's new ? - 2018

What's new ? - 2018

Global Poultry Health Market US$11.0 bn by the end of 2025

6 January, 2018

Transparency Market Research observes that global poultry health market is highly fragmented due to strong presence of several players. The consistent entry of new players in the market is making the competitive landscape extremely tough for the existing companies. Some of the key players operating in the global market are Bayers AG, Merck Animal Health, Bimeda Inc., Zoetis Inc., and Ceva Sante Animale. Companies are expected to focus on expanding their distributorship in the near future to improve their revenue-earning prospects. Investments in research and development are also anticipated to help the companies stay ahead of the competition in the near future.
The global poultry health market is estimated to be worth US$11.0 bn by the end of 2025 rising up from US$5.7 bn in 2016. During the forecast period of 2016 and 2025, the global market is estimated to surge at a steady CAGR of 7.6%.
The vaccination segment is expected to dominate the global market in the coming years due to high demand for these products to protect poultry from diseases and epidemics. The growing emphasis of poultry in human food has given the global market tremendous impetus in the past few years.
Key driving factors such as rise in consumption of animal protein among human population, increase in epidemics of poultry diseases, demand for protein source, evolution of epizootic avian influenza, greater emphasis on disease prevention and wellness by veterinarians and key players, and Government initiatives for vaccination programs in poultry farms that drives the demand for poultry health products. Also, technological development and innovation in vaccines and immense growth potential for the poultry health market in Asia Pacific are the emerging driving factors which is expected to drive the growth of the market in the forecast period.
Despite the strong market drivers, the global poultry health market is likely to feel restrain due to some negative factors. Rising concern about the use of antibiotics and growth promoters in food animals and high cost of vaccination are hampering the growth of the market. The growing competition in the global market is also likely to hamper the growth of the poultry health market in the near future.